Inline Documentation

Communicating Design: Developing Web Site Documentation for Design and Planning by Daniel M. Brown

There are three types of documentation:

Designing Web Usability by Jakob Nielson

Screenshots of a site are often used in documentation.  You should focus on the page design and not the browser in the screen shot. 

Add "Just in Time help" to offer tips for the use of various aspects of the page.

The basic rules for online documentation are:

Managing Enterprise Content: A Unified Content Strategy by Ann Rockley

Documentation should be written concisely since users tend to scan or browse it.  Succinctly written documentation is easier to scan for the text containing the important pieces of information.

For paper:

All of the rules for paper documentation also apply to online documentation.  The primary thing to remember is to keep it short and simple if you want the users to use it.