- Profile pages aren't allowed unless it's for an individual. For example, we can't make a profile as Daniel Drew to promote ourselves, as this is a violation of the facebook terms of use.
- Don’t make more networks than you can handle - Rather than keep several low participation groups going, a single more active group will likely encourage its own growth and success. Don’t try and do too much right out of the box and risk people becoming disinterested. There are lots of sites out there, if you turn someone off they might never be back. It pays to wait and do something once and do it well.
- Participate - Join the conversation, social media is a two way street. By conversing with the community you are creating awareness and prolonging your buzz. With the amount of marketing info available for most colleges, potential students appreciate some transparency. Dialogue directly with a member of the staff or administration makes us seem more personal and approachable. People interacting with social media also expect instant gratification. Nobody wants to ask a question and wait days for the answer. Ideally, once your community is strong enough, people start answering each other as well.
- Know how to target your audience - Write and create content that serves your main target audience first and foremost. Even though there are always overlaps and we want every piece to speak to every person, that’s not always realistic. Be careful not to spend too much energy recruiting new groups at the expense of alienating existing ones.
- Create content - There are certain kinds of content that just naturally spread socially. Give people a reason to come back to your page. It doesn’t always have to be direct marketing for an event or to apply. Supplying links or information relevant to your audience, pictures that they would want to look through, etc.
- Be real - Because they’ll know if you’re not.
{"serverDuration": 69, "requestCorrelationId": "8370a3ed487b6575"}
